Though the K-State Wildcats are purple and white, Marvel fans can forgo Willie the Wildcat on their college apparel in favor of Thor and Iron Man.
ESPN reports that Marvel has truck a deal with 200 schools around the country to brand their characters on official university clothing, including UCLA, Kansas State, Michigan State, Ohio State, Iowa, and Baylor.
This is actually something we reported on last year, when Marvel announced it had struck a deal with USC. This is actually kind of a smart move for the schools, as they can cash in on the success of The Avengers, and it is a brilliant move by Marvel who can continue to push their characters and properties in a very subliminal way.
But does it have to be so subliminal? ESPN ponders how long it will take before the Marvel characters show up on the sidelines at games as part of this deal. The Oregon Ducks at the University of Oregon have a decades old deal with Disney to use Donald Duck as the team mascot (thanks to photo evidence involving Walt himself), so I wonder how long it will be before Disney and Marvel license their characters as mascots for those schools that can buy in? It would be rather interesting to see a team change their name to The Avengers, or a school in Pennsylvania change their name to the Iron Men with colors of red and gold