Though the K-State Wildcats are purple and white, Marvel fans can forgo Willie the Wildcat on their college apparel in favor of Thor and Iron Man.

Go team?

ESPN reports that Marvel has truck a deal with 200 schools around the country to brand their characters on official university clothing, including UCLA, Kansas State, Michigan State, Ohio State, Iowa, and Baylor.

This is actually something we reported on last year, when Marvel announced it had struck a deal with USC. This is actually kind of a smart move for the schools, as they can cash in on the success of The Avengers, and it is a brilliant move by Marvel who can continue to push their characters and properties in a very subliminal way.

But does it have to be so subliminal?  ESPN ponders how long it will take before the Marvel characters show up on the sidelines at games as part of this deal.  The Oregon Ducks at the University of Oregon have a decades old deal with Disney to use Donald Duck as the team mascot (thanks to photo evidence involving Walt himself), so I wonder how long it will be before Disney and Marvel license their characters as mascots for those schools that can buy in?  It would be rather interesting to see a team change their name to The Avengers, or a school in Pennsylvania change their name to the Iron Men with colors of red and gold

via ESPN

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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  1. July 12, 2012 at 9:57 am — Reply

    As a Michigan State student and a comic geek, I am very intrigued to see one of those in person. I may just be adding a new t-shirt to the rotation soon…

  2. JoeM
    July 12, 2012 at 10:11 am — Reply

    I want me some Wolverine in Maize and Blue. You don’t even need to change the colors, you can use his Blue and Gold costume and slap a big blue M or University of Michigan logo on it. I would wear that. A lot!

    • July 12, 2012 at 11:46 am — Reply

      I can’t imagine they WOULDN’T make that. It seems like such an obvious one to make, and I’m sure it would sell like hotcakes, especially since–as you said–blue and maize are pretty much already Wolverine’s colors.

      That being said… GO GREEN! :)

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