Archie teams with MAC Cosmetics

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Press Release

Betty and Veronica have already attained iconic status in comics for many decades and are now ready to make their mark in the world of cosmetics. Archie Comics has joined forces with MAC Cosmetics to launch a new makeup line called “MAC Archie’s Girls.”

Both company’s products are sold worldwide and the partnership made for a natural fit as the pin-up girls have always been synonymous with fashion and beauty. The new line will celebrate the iconic looks of Betty and Veronica and will become available next spring.

via Archie Comics