Well this seems like a lot of deja vu, but Diamond Comic Distributors and iVerse have come up with a plan to get retailers in on the digital comic age by encouraging customers to visit the store to buy digital redemption codes and digital-only editions.
“As more and more comic books and graphic novels have become available digitally, we’ve determined it’s very important to help the retailers we serve sell digital content, in addition to print, should they so desire,” said Diamond President & CEO Steve Geppi. “In pursuing this goal, we’ve been very fortunate to work with iVerse Media to design a system which gives comic book fans a way to enjoy digital content while still supporting their favorite comic book retailer.”
Starting on Monday, July 23, a weekly cycle will begin whereby retailers can log on to www.diamonddigital.com with their Diamond username and password and generate digital redemption codes for sale in their stores. These codes will be redeemable by fans starting on Wednesday, July 26. In-store, retailers will have the choice of selling codes for day-and-date digital editions of new comics, usually at the same SRP as their print equivalents, and/or digital “Plus” edition codes, which will typically be priced at $.99 with the purchase of a physical copy. Codes can be redeemed at retailers’ websites, or at www.digitalcomicsreader.com. Customers can also purchase Diamond Digital content directly from participating retailers’ websites and access the comics immediately on the web or in the Apple iOS or Android app.
On the 23rd, retailers will also find more details about the online aspects of the Diamond Digital program at www.diamonddigital.com, including three different options for easily integrating Diamond Digital sales into their websites. The Easy Link option enables any Diamond retailers with a Business PayPal account to add a link from their website, newsletter or Facebook page to their custom micro-site hosted on www.digitalcomicreader.com to begin making sales. The Plug & Play option gives retailers greater flexibility by allowing them to add Diamond Digital functionality into their existing websites. The API option is a fully-customizable solution for retailers already expert in e-commerce. Diamond Digital functionality can also be integrated into existing search, shopping cart and payment systems on the retailer’s site. Any retailer can also participate simply by selling codes in-store and directing their customers to www.digitalcomicsreader.com to redeem the codes and read their comics.
At launch, over 4,000 digital comic books and graphic novels will be available, with new releases being added each week. Participating publishers include: IDW, Image, Archie, APE, Arcana, Bluewater, BOOM!, Broadsword, Hermes, Sea Lion, Top Shelf, Viper Comics, and Within Temptation, with more to be added in the coming weeks and months.
This is a little bit different than the comiXology digital store front, but the thought process is still the same – keep the brick and mortar stores happy and give them a chance to cash in on the digital comics distribution model.