The San Diego Comic Con is just under a month away, and that means the studios are gearing up to head to the show to pimp their wares.
Here’s who we know will be attending the show and making presentations in Hall H:
Disney will be there promoting Wreck-It Ralph, Oz: The Great and Powerful, and The Lone Ranger.
Marvel (also Disney) will show up in the big hall to promote Iron Man 3, which has just gone into production, but don’t be surprised if some Thor 2 announcements are made.
Warner Bros. has nabbed a three hour block of programming, but there is no definitive word on what they will be showing off. We can speculate that time will be spent promoting Man of Steel, the studio’s Cartoon Network/DC Comics animation block, and maybe, just maybe attendees will get an early look at The Hobbit. The Dark Knight Rises kicks off July 20th, the week after the show, but Variety believes the studio won’t do anything at the panel to hype the movie. I’m guessing the studio will leave the viral marketing campaigns around the convention center to do that promotion.
According to the same story at Variety, Legendary Pictures may show up to show off Guillermo del Toro’s Pacific Rim.
Sony will be at the show to show off Total Recall, After Math, and a few other movies coming out at the end of the year, but probably won’t do any major pushes for The Amazing Spider-Man that arrives in theaters a couple of weeks before the convention. Again, if the movie does well, don’t be surprised if signings or surprise appearances by the stars happen.
Lionsgate will show off Expendables 2
Summit Entertainment will also bring Twilight to the show again.
Though that sounds like a lot of studios showing off a lot of movies related (and sometimes not related) to pop culture, Hall H will have fewer Hollywood presentations as Paramount, 2oth Century Fox, Relativity Media, DreamWorks and DreamWorks Animation have decided not to host panels in the biggest hall at the convention center. I understand that Universal Pictures hasn’t made a decision yet.
I’m surprised about Paramount not doing a Hall H presentation, as the studio could really use the time to promote G.I. Joe: Retaliation which was yanked from theaters just a few weeks ago to undergo reshoots. If the studio wants fan support in March, the studio needs to lay the groundwork now.