We’ve been talking for months now on how the likelihood that Spider-Man, currently licensed by Sony, and The Avengers, owned by Disney/Marvel would never be able to team up because of big licensing issues. According to Avi Arad, anything can happen.
In an interview with Crave Online, the founder and CEO of Marvel Studios said, “Everything is possible. If something like that happens, it’s great for Disney, it’s great for Sony, if the right story comes in. We are now working on Venom first. It’s our first out, so our thinking is in the right direction. Avengers to me was an expected success so I never looked at it because Avengers was successful.”
“The way to make team-up movies work is to create the raw materials, both technically and creatively, in other movies first,” he continued. “Team-ups can happen once you create the character, establish the CG, otherwise it’s not affordable.”
The big part of that quote is the IF statement. It really needs to be profitable for all parties involved, and not just Marvel. Sony is going to want a cut, and Disney will most certainly take their share, so the story better be huge, and the team up better bring audiences into theaters for it to work out. So, will it happen anytime soon? With the phenomenal success of The Avengers, I’m sure Sony would consider it, but I think this is Arad simply making company statements instead of indicating anything will actually happen.