The fan designed set hit the required 10,000 supporters mark on the Lego Cuusoo website, but failed to get the final nod from the Lego executives. Read their official remarks after the jump.
LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.
We appreciate the passion exhibited for new product ideas on LEGO CUUSOO. Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.
Well there you have it. Winchester designer Yatkuu made a beautiful set; yet, it simply doesn’t fall into Lego’s target age range. I’m disappointed that the set won’t be produced, but I understand that they are a “kids” toy company and not a grown-up-kids-who-still-want-to-have-fun company. So while we all mourn this decision let’s go grab a pint, turn the jukebox to Queen, and debate whether or not dogs can look up.