Diamond Comic Distributors released the Top 10 Comics released in the direct Market for March 2012.  For the last several months, DC has held the top spot with Justice League, but now, thanks to the Avengers vs. X-Men event, Marvel reclaims the spot on the top of the stack.

RANKDESCRIPTIONPRICEVENDOR
1AVENGERS VS. X-MEN #1$3.99MAR
2AVENGERS VS. X-MEN #0$3.99MAR
3JUSTICE LEAGUE #7$3.99DC
4BATMAN #7$2.99DC
5AVENGERS ASSEMBLE #1$3.99MAR
6ACTION COMICS #7$3.99DC
7GREEN LANTERN #7$2.99DC
8DETECTIVE COMICS #7$2.99DC
9BATMAN: THE DARK KNIGHT #7$2.99DC
10SUPERMAN #7$2.99DC

Compared to February 2012, overall comic sales dropped in March by a little over five percent, and compared to a year ago, comic sales were down just over one-percent. Don’t let that news let you down, as overall sales for the first quarter of 2012 is up by 15-percent compared to the same period last year.

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS36.21%39.94%
DC COMICS30.95%36.09%
IMAGE COMICS6.66%5.59%
IDW PUBLISHING5.74%4.71%
DARK HORSE COMICS5.24%3.98%
DYNAMITE ENTERTAINMENT2.90%2.38%
BOOM! STUDIOS1.42%1.27%
AVATAR PRESS1.15%0.93%
ZENESCOPE ENTERTAINMENT1.06%0.98%
VIZ MEDIA0.86%0.38%
OTHER NON-TOP 107.81%3.75%

If you are curious as to why Avengers vs. X-Men #1 shows up on the March 2012 list instead of April, the issue was shipped to retailers a week before its on-sale date and invoiced to retailers in March 2012 to facilitate pre-release launch parties for the book. Diamond Comic Distributors’ sales figures are factored on the books invoiced to retailers during the calendar month, not on the book’s on-sale date.

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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2 Comments

  1. April 6, 2012 at 5:05 pm — Reply

    Sneaky, sneaky Marvel. I see what you did there.

  2. Gehrigan
    April 6, 2012 at 8:49 pm — Reply

    Man, who would have pictured 3 books starring Superman and 3 Avengers books in the top 10 back when I started collecting in the 80’s. Makes my heart proud.

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