TELEVISION: The CW announces mobile app with full streaming content
The CW Network today announced the launch of an all-new mobile app for iPad, iPhone and Android platforms that offers full-episode streaming of The CW’s primetime series. Available for free download today on CWTV.com, The CW app also includes additional features such as photos, previews and social media integrations enabling fans to share what they’re watching via Facebook and Twitter.
“With the launch of The CW’s new mobile app and moving to next day streaming on all platforms, we remain in perfect sync with our young audience who want to watch and connect with our shows whenever and wherever they are,” said Rick Haskins, Executive Vice President, Marketing & Digital Programs, The CW. “Both of these steps are an important part of our overall strategy and on-going evolution as we remain the network of the digital generation.”
Full episodes of The CW’s primetime shows will now be available on the app and on CWTV.com at approximately 6:00 a.m. ET on the morning after broadcast on the network. As on CWTV.com, the most recently aired five episodes are available on the app, and it is fully advertiser-supported.
The CW App features social media capabilities, allowing users to share photos and video links with their friends via Facebook and Twitter, and also connects fans to The CW’s Facebook pages as well as the Twitter feeds for The CW, its stars and producers. The app also includes video interviews, behind-the-scenes looks and previews of The CW’s primetime series. Users can also view a schedule of upcoming episodes and set reminders for when they can watch their favorite shows live.
The CW App is available for free download on CWTV.com and iTunes for iPhone and iPad with iOS 4.0 or higher. For user with Android handsets and tablets with Flash 10.0, the app is available for free on CWTV.com.