According to comic creators Gordon Mclean and Calo Oliveira, the number of pirated downloads of their comic, No More Heroes, is an indicator of the popularity of the title, and are attempting to use that to attract a publisher.
A self-published comic released last week is now amongst the most popular downloads on pirate sites such as Demonoid, ranking high in the “top torrents” list alongside the likes of The Walking Dead and Batman.
No More Heroes #1, written by Gordon Mclean and drawn by Caio Oliveira, has now been downloaded over 1600 times on Demonoid alone. The creative duo are hoping to use this popularity to attract a publisher.
Gordon Mclean: “This has blown my mind, to be honest. I knew we’d made a good comic, but to see it become so popular so quickly is crazy. I would’ve loved those 1600 sales, don’t get me wrong, but I’ve decided to take it as a really positive thing that so many people want to read No More Heroes and word of mouth has been so good. The goal has always been to attract a publisher for our comic and we hope this proves there’s an audience out there for it.
“You have to remember that this is a self-published comic by two unknowns with no marketing or advertising behind it. It’s been thanks to word of mouth and great reviews that it’s been generating a bit of a buzz. Special thanks to Rich Johnston at Bleeding Cool – the first of the big comic sites to mention No More Heroes and what must’ve been the turning point!”
No More Heroes tells the story of Sid Millar, an average guy who receives an anonymous text message asking, “Should I kill himself?” Drunk and goaded by friends, he replies “Yes”. It turns out this text was sent by Dark Justice, the world’s greatest superhero, who has committed suicide. Or so the world thinks. Dark Justice’s sidekick believes his boss was actually murdered and forces Sid to help him with the investigation into the suspicious death. The first issue went on sale on March 1st.
Gordon: “No More Heroes isn’t just popular among online pirates. We’ve also been selling a surprising amount of print and digital copies with orders coming in from the likes of America, Canada, New Zealand and Germany. We’ve had comic store owners asking us if we can do wholesale and inviting us to visit the store if we’re ever in the area. We’ve even had people who’ve illegally downloaded it get in touch to say they enjoyed it so much they’d like to give us some money!”
While they have experience in the writing and illustrative industries respectively, No More Heroes is the professional comic debut of Gordon and Caio.
Gordon: “It was listening to Mark Millar give a talk at the Kapow Comic Festival promoting creator-owned comics that inspired me to make my own. I had just been laid off and I used my redundancy money – and sold off my collection of Playstation games – to fund the comic and put together the best art team possible.
“I met Caio online and he was like a gift from the gods. I was incredibly impressed by his artwork and knew right away he was perfect for No More Heroes. It all quickly took off after that and now the first issue is out there and being better received than we could’ve hoped for.”