Major Spoilers Poll of the Week (POW!): What’s in a Name Edition
A lot has already been said about Geoff Johns announcement that DC is changing Captain Marvel’s name to Shazam.
But, we like to draw things out…
Captain Marvel is a fictional comic book superhero, originally published by Fawcett Comics and later by DC Comics. Created in 1939 by artist C. C. Beck and writer Bill Parker, the character first appeared in Whiz Comics #2 (February 1940). With a premise that taps adolescent fantasy, Captain Marvel is the alter ego of Billy Batson, a youth who works as a radio news reporter and was chosen to be a champion of good by the wizard Shazam.
Hailed as “The World’s Mightiest Mortal” in his adventures, Captain Marvel was nicknamed “The Big Red Cheese” by arch-villain Doctor Sivana, an epithet later adopted by Captain Marvel’s fans. Based on sales, Captain Marvel was the most popular superhero of the 1940s, as his Captain Marvel Adventures comic book series sold more copies than Superman and other competing superhero books during the mid-1940s.
Fawcett ceased publishing Captain Marvel-related comics in 1953, due in part to a copyright infringement suit from DC Comics alleging that Captain Marvel was an illegal infringement of Superman. In 1972, DC licensed the Marvel Family characters and returned them to publication, acquiring all rights to the characters by 1991.
Because Marvel Comics trademarked their Captain Marvel comic book during the interim between the original Captain Marvel’s Fawcett years and DC years, DC Comics is unable to promote and market their Captain Marvel/Marvel Family properties under that name. Since 1972, DC has instead used the trademark Shazam! as the title of their comic books and thus the name under which they market and promote the character. Consequently, Captain Marvel himself is frequently erroneously referred to as “Shazam”.
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