Press Release

Marvel’s making sure all comic book stores worldwide are armed for the biggest super hero war of all time with the Avengers VS X-Men Launch Parties on Tuesday, April 3rd at 8pm (local time), one day before the first issue goes on-sale. In addition to being the first in line to purchase Avengers VS X-Men #1, fans will also be able to receive special items exclusive to these parties, specific to the team—Avengers or X-Men—supported by the store.

To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a free Avengers VS X-Men Party Kit from Marvel, containing exclusive promotional materials.. In order to receive this party kit, every retailer just needs to choose a team—Avengers or X-Men—and will receive special bonuses for their allegiance.

“We’ve never had a bigger story than Avengers VS X-Men and we’re backing retailers with the biggest incentives you’ve ever seen through the Avengers VS X-Men Launch Parties,” said David Gabriel, Marvel Senior Vice-President of Sales. “Whether it’s advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make Avengers VS X-Men #1 their top selling comic of the year.”

All retailers who opt into the parties & choose a team will receive the following as part of the Avengers VS X-Men Party Kit:

  • Avengers VS X-Men Program, a free comic previewing the upcoming event
  • Avengers VS X-Men Postcards
  • Avengers VS X-Men Customizable Flyer
  • Avengers VS X-Men Customizable Press Release
  • Avengers VS X-Men Backlist Sales
  • Avengers VS X-Men mini posters
  • Avengers VS X-Men promo items
  • Avengers VS X-Men #1 Advance Screening Copy, delivered to retailers in late March 2012
  • Avengers VS X-Men Party Lithographs

Mass media promotion around the launch of AvX and the associated parties
Promotion of parties to Marvel fan base via, Twitter and Facebook
An additional discount on the Road to Avengers VS X-Men Trade Paperback

And these same retailers will receive complimentary team specific versions—based on their allegiance—of the following:

  • Exclusive Avengers VS X-Men #1 Spotlight Variant specific to the team supported by the store
  • Free Avengers VS X-Men mini-posters showing store allegiance
  • Free Avengers VS X-Men Party Tickets
  • Free Avengers or X-Men Team Pins
  • Free Avengers VS X-Men in-store signage and shelf-talkers

Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about the Avengers VS X-Men Launch Parties.

Which team will reign supreme? Join the conversation on Twitter with #AvX!

For more on Avengers VS X-Men, please visit

via Marvel


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  1. Hmmm….. Same Avengers from the movie plus Spider-Man…..Coincidence? Well of COURSE it is! Nobody would shill a movie through a comic event! That’s just silly…….

        • Marvel has been pushing Namor as the “first mutant” for a while now. The tiny wings on his ankles that allow him to fly is his mutation (other Atlanteans, except for his cousin and niece(?), can’t do that). I think his extra strength is also part of his mutation.

          • Which is kinda odd in that Namor is an Atlantean/Human hybrid. And that Namora and Namorita (also of mixed heritage, IIRC) have the exact same “mutation”.

            I thought Apocalypse was supposed to be “the first mutant”?

            And doesn’t Logan’s current origin make him older that Subby?

          • He also has light colored skin and can breathe air as well as water. Most Atlanteans have blue skin and wear water buckets on thier head when they attack.

  2. …actually, if this guy is Namor (and even if he is tagged as Marvel’s first mutant), why the heck is he on the X-Men team??

    I admit not following all the X-Titles tribulations (none of them), but Namor in the X-men? Did they need a powerhouse so much (to go against the Hulk)??

    Mokin is darn confused…which is not a first, but still…

    • Namor sided with the X-Men about the time of the Utopia arc, making Atlantis and Utopia allies. Personally, I’m hoping that they phase him out of the X-men and have him mainly in The Defenders as his primary place in the X-men has been as second resident smart-ass to Magneto and romantic triangle with Emma Frost and Cyclops.

      • He’s Wolverine’s stand-in now that Wolvie’s off teachin’ the kiddies, is basically how it turns out. Notice the similarities: anti-social behaviour & wedge-shaped heads. Oh, yeah, and that whole “he’s a mutant human/regular atlantean hybrid” thing. But I figure it’s more the stand-in thing. God forbid Scott Summers actually just “gets the girl”. (And I don’t even =like= ‘clops, but.. man, the writers c***block that dude so much it’s sad.)

        • I didn’t mind it back in the day when Claremont left it at a strong attraction between the two but Jean stayed with Scott. Of course this is back when he took on several X-Men at once and was beating them or at least holding his own until he stopped it (this was after their first skirmish with Proteus). I think he’s a stand-in for Chuck. If the writers can’t make Chuck the big d**k they’ll do that to Cyclops.

  3. If Marvel *REALLY* hasn’t had as big a story as Avengers v X-Men, I hope the number of tie-in series eclipses that of Fear And Loathing In The Marvel Universe Itself by at least 15 titles.

    • I -think- I’m being serious (not sarcastic) when I say that not only are you right & that I agree, but, like… if this is =THAT= big? It better lead to a company-wide (or many, many titles-wide) reboot/change in direction. Maybe this is the “New Marvel” gateway, like Flashpoint was for the New DC Seventy-Five (or whatever the number is at now)? Yeah, after rereading & rethinking, I’ve decided I am serious. If they’re gonna say “Biggest storeh EVAROMG!”, I’m gonna say “I’m from the show-me state. Bring teh CHANGEZ0R~!”

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