While it is great to give to those close to you, there are a number of children around the world who get nothing. Variety the Children’s Charity serves children who are disabled and disadvantaged, and this year, LucasFilm has teamed with the organization to create a unique pin to raise funds.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor worldwide. Variety works with one major motion picture studio every year, including Sony, Paramount, DreamWorks, Universal, Walt Disney Studios Motion Pictures, and Warner Bros. to design a pin based on a film or character that is sold primarily in movie theatres across the country. Through this partnership, the Gold Heart pin campaign has raised millions of dollars to help children in need.
“Star Wars is a phenomenon that reaches throughout the globe and across generations,” said Erica Lopez, national manager of Variety the Children’s Charity of the United States. “We encourage everyone to be a hero and purchase a pin to improve the life of a child in their community.”
With an eight-decade legacy of caring for children across the globe, Variety the Children’s Charity has grown to 43 chapters in 13 countries, raising more than $1 billion to assist the treatment and care for children who are disabled and disadvantaged.
Variety comes through when income, insurance and the government cannot. Through our national mobility program, we supply funding for children with special needs throughout the country to get walkers, wheelchairs, strollers, specially-designed adaptive bikes and other mobility devices. Variety also takes children who are disadvantaged on special excursions and supports children’s hospitals, funds local camps and boys & girls clubs, and encourages education through scholarships, arts programs and literacy programs.
If you see one of these pins in your local theater, $3.00 doesn’t seem like a lot to contribute to help someone in need.