Picking up on other publishers’ announcements that they are including a free digital code with some of their print comics (something suggested here a long time ago), Marvel has announced every issue of Avenging Spider-Man will now include a free digital copy of the issue to download from the Marvel Comics App.
“At New York Comic Con we heard from fans and retailers that this was the most exciting digital comics move of the year because of the added value it gives every copy of Avenging Spider-Man,” said David Gabriel, Marvel SVP of Sales. “Based on initial orders of over 100,000 units for the first issue—and the steady increase in orders since we’ve begun promotion on this plan—we knew that including a code for a free digital copy in future issues of Avenging Spider-Man not only excites our retailers, but incentivizes fans to come into stores for one of the year’s hottest new releases. It’s a win-win for everyone with no extra cost to readers and an increased revenue share for retailers.”
Glad everyone is finally figuring out that one way to keep interest in the print edition, while pushing the digital edition is finally paying off.
Avenging Spider-Man #1 arrives November 09, 2011.