The New York Times is reporting that DC Comics has struck a deal with Big G (you know the company that makes Trix, Lucky Charms, and Golden Grahams) to put comic books in cereal boxes.
DC is printing 12 million copies of the comic books. There are four books in the free-with-purchase cereal series, bearing titles like “Unstoppable Forces” and “Breakout!”
The big gotcha moment in this story is that each of the four comic books send reader/eaters to an online site where the story continues. For those that are eager to bag and board these babies, you might find your mylar a tad too big for these comics. According to the news story, the books are going to be 5-inches by 7-inches instead of the full issue size, which kind of ties into the online hook as the iPad screen is roughly the same size.
“There’s nothing better than getting something cool out of a cereal box for a kid,” said Hank Kanalz, senior vice president for digital at DC Entertainment, part of the Warner Brothers Entertainment division of Warner Brothers.
In addition to getting free press on sites like Major Spoilers, General Mills and Warner Bros. plan a traditional advertising campaign on the radio and in newspapers.