Archie Comics, the leading mass market comic book company in the world and home to iconic characters like Archie, Betty and Veronica, Jughead and Sabrina, the Teenage Witch announced a partnership with premiere wooden accessories maker GoodWoodNYC to create a line based on the vast Archie Comics library of characters and stories.

“We’re constantly looking for new ways to build and expand our brand,” said Archie Co-CEO Jon Goldwater. “And the team at GoodWoodNYC are a perfect example of that. Not only do they stay true to the essence of our characters, but they present them in a new, relevant and entertaining way. Fans should definitely keep an eye out for these.”

GoodWoodNYC launched in 2007 as a premiere wooden accessories collection, combining the elements of art, fashion and lifestyle. Based in Brooklyn, NY, all of GoodWood’s products are made in-house, designed and finished by craftsmen, painters and artisans working together to achieve superior quality and integrity.

A lifestyle brand dedicated to creating accessories that encompass all aspects of culture,

GoodWood has created products for brands such as Nike 6.0, Famous Stars and Straps, Jordan Brand and created exclusive pieces for celebrities such as Big Boi of OutKast, Erykah Badu and Spike Lee, to name a few.

“We strive to create collections that are timeless and iconic,” said Kerri O’Connell, Partner at GoodWood. “There is no question that Archies Comics and it’s emsemble of characters is a perfect match for our products.”

The GoodWood X Archie collection consists of classic Archie’s artwork translated into contemporary street fashion. The pieces in the series are hand-painted and designed with the style and feeling of the original comics in mind. The series will be made at a limited, exclusive quantity, which should appeal to collectors and fans of the characters.


Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina, the Teenage Witch, the Mighty Crusaders, Super Duck, Lil’ Jinx and many more. Archie Comics have sold almost 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film and music in various popular incarnations.


GoodWoodNYC is the premier lifestyle brand specializing in custom made wooden accessories. The brand has created a large assortment of products including pendants, earrings, bracelets, necklaces, keychains, pins and has recently expanded to larger items such as wooden phone cases, business card holders, and various home goods. The brand has worked with several leading companies on special projects and collaborations and has received accolades in the fashion and streetwear industries.

via Archie Comics

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