The series premiere of THE SECRET CIRCLE conjured magical numbers for The CW, matching an all-time high among women 18-34 (1.9/5) in its time period, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 15, 2011.
Perfectly paired with The CW’s hit THE VAMPIRE DIARIES, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in adults 18-49 (1.3/3), 94% in women 18-49 (1.7/4), 86% in women 18-34 (1.9/5) and built by 11% in female teens (2.0/7). It’s the best retention ever for any series following THE VAMPIRE DIARIES among women 18-34 and adults 18-49 and women 18-49.
THE SECRET CIRCLE was up +6% in women 18-34 in from the series premiere of NIKITA in its time period last year, and even in adults 18-34 (1.3/4) and in women 18-49 (1.7/4).
THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best performance for the network in that demo since 3/15/07 in the time period.
The third season premiere of THE VAMPIRE DIARIES was #1 in women 18-34 in its time period (2.2/7) and #2 in adults 18-34 (1.6/5). THE VAMPIRE DIARIES had its best performance in total viewers (3M) and adults 18-34 and women 18-34 since February 2011. It built on the audience from its season finale in total viewers, adults 18-34 and women 18-34 and matched it in adults 18-49 (1.4/4) and women 18-49 (1.8/5).
THE VAMPIRE DIARIES and THE SECRET CIRCLE cast a spell on viewers across the country, with The CW ranking #1 in primetime among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Phoenix, Tampa, Miami, Orlando, Sacramento, Portland and Baltimore. The CW was #1 among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Phoenix, Seattle, Tampa, Miami, Orlando, Portland and Baltimore.