Press Release

Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the Dallas Cowboys today announced a collaboration that joins renowned Super Heroes from the Marvel Universe with one of the premier franchises in National Football League (NFL) history. Through an agreement that enables the Dallas Cowboys to license Marvel’s Super Heroes, the team will develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys’ team colors, logos and jerseys.

The Marvel/Dallas Cowboys collection for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies. The line will debut this summer at mass, mid-tier and sporting goods retailers as well as at the Cowboys Stadium and Cowboys fan shops. Through their Dallas Cowboys Merchandising (DCM) arm, the Cowboys are the only major sporting team to design, manufacture, and distribute its own apparel and has an impressive 400,000 square foot facility which houses their corporate offices, distribution center and showrooms. The five-time Super Bowl champion Cowboys annually stand atop the NFL’s team merchandise sales.

“We continue to expand our consumer products into new distribution channels through this exciting partnership with the NFL’s most popular franchise,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “The co-branded program with the Dallas Cowboys, America’s Team, helps further establish Marvel’s presence within the sports industry.” Mike Jerchower, Marvel’s Director of Licensing added, “Captain America and the Marvel Super Heroes are excited to join the Cowboys on their quest for the Super Bowl.”

“We are excited to team up with Marvel Entertainment to create such a unique line of apparel for our fans,” said Jerry Jones Jr., Chief Sales and Marketing Officer for the Dallas Cowboys. “We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with.”

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit Super Hero(es) is a co-owned registered trademark.

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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  1. JoeM
    July 6, 2011 at 10:07 am — Reply

    I would wear this. Except I’m a Lions fan. Bummer.

  2. July 6, 2011 at 1:10 pm — Reply

    Speaking as an european: I don’t see how any of this makes any sense whatsoever.
    I mean, those properties have nothing in common with sport; and even less to do with Dallas and Cowboys.

    • Rob M
      July 6, 2011 at 1:26 pm — Reply

      The Dallas Cowboys are sometimes called Americas team

  3. Justin
    July 6, 2011 at 1:16 pm — Reply

    Gross. Not only do the two properties have nothing to do with each other, but the shirt looks like its just some random stuff from each franchise stuck together.

    This seems like it will only appeal to a very small group of people who are big Cap fans AND big Dallas fans.

  4. JoeM
    July 6, 2011 at 1:38 pm — Reply

    If I had to guess which teams these guys liked I would say:
    Captain America – Giants fan. But probably avoids any public comments and just wants everyone to have a good game. (but probably grinds his teeth when people assume he likes the Patriots)
    Spider-Man – Giants or Jets. I’m not really sure which. I’m not from the NY area so I don’t have a good feel for who roots for which team.
    Thor – Well, I’ll just go for the obvious. Packers fan. Both for the region and the attitude.

  5. Gary Don
    July 6, 2011 at 3:29 pm — Reply

    I’d would guess that Thor is a Vikings fan…

  6. Wil
    July 6, 2011 at 8:33 pm — Reply

    New England Patriots for Cap…no brainer. But since the Marvel guys are from NYC(Steve Rogers from Brooklyn)…well…
    But the Patriots will always be remembered as the “9/11” team. I’m wearing my Patriots colors with pride when I go see Captain America First Avenger. btw, fyi: I’m not Caucasian and from the West Coast originally. Was a longtime San Diego Chargers fans but ultimately became a Patriots fan when they changed thier uniforms and whole organization in ’93. Chargers lost to the 49ers in thier only Super Bowl app. and they fizzled for me after that. Yeah, I know San Diegans loathe the Patriots, lol.

    Visiting Gillette Stadium @ Foxboro is on my to-do bucket list.

    Minnsesots Vikings for Thor

    San Diego Chargers…Thor or Storm

    New York Giants for Spidey…or Cap.

    New York Jets for Nova: Big Nova fan but not a Jets fan. I’m a Patriots fan.

  7. July 7, 2011 at 11:37 am — Reply

    This all looks like bottom shelf Walmart merch to me. I think it’s geared toward that market. And the special team comment on the second shirt made me think of the small yellow school bus type of special.

  8. JoeM
    July 7, 2011 at 1:50 pm — Reply

    The thing is, most of the super-types in the Marvel universe are from New York. Which means that most are going to be Jets or Giants fans, or at least a huge percentage of them.
    I picked the Giant for Cap because the Jets weren’t around when he was a boy.
    I was racking my brains for a potential Lions fan, and all I can come up with Amazing Man. Wait, he’s DC. Although I’m pretty sure he was originally supposed to be from Detroit.

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