When it comes to MMORPGs, Blizzard’s World of Warcraft is the 800 pound gorilla in the room. Blizzard announced today that the game will now be free to download and play for the first 20 levels of the game.
World of Warcraft players can reach level 85, so the amount of content Blizzard Entertainment is making available for free is actually only a small fraction of the content available in the game. There is also an enormous amount of “end-game” content that is designed for players looking for additional challenges and better rewards once they reach level 85.
There’s still plenty of money to be had for the company once a player decides to move past level 20 as they will still need to buy all three expansion packs. With greater pull from other games, movies, and comic books, this seems like a good move by the company to keep its hold on the online gamer market.
For those who don’t play WoW, does this news make you want to check out the action, or are you too busy with City of Heroes and DCU Online to care?