When it comes to variant covers, some are highly sought after, and others fill the long boxes never to be purchased.  Dark Horse is betting someone is going to want to pick up the incentive/variant cover to Hellboy: The Fury. And why wouldn’t they? The cover is by Mike Mignola.

Dark Horse will offer up an ultra-rare, exclusive variant cover of the third issue for any retailer whose order numbers for issue #3 match their order for issue #1. These are guaranteed to be one of the most sought-after covers in the history of the series!

“Dark Horse is proud of the long-standing relationships we’ve built with our partners in the comics market,” said Dark Horse’s VP of Marketing, Micha Hershman in a prepared statement. “We’re proud to have worked with so many of those retailers to establish incentives with low thresholds for participation, that are easy to understand, that are gimmick free, and that focus on titles that matter.”

If you want your local comic shop to get in on this action, you better start pestering them now.

via Dark Horse Comics


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

1 Comment

  1. litanyofthieves on

    Hmm… I have to question the efficacy of retailer-exclusive variant covers to keep the retailers fresh… I think the main crowd they’re going to attract is the completists who would buy the print book and the digital copy anyway. Of course, that’s not based on any actual evidence, just my own theories. Perhaps anyone that works at a comic store could chime in?

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