Good news for digital comics fans, DC has announced it is taking its entire line of comics to the digital day and date model, that I have long encouraged publishers to do. This was announced by DC earlier today and will begin August 31, 2011 with Justice League #1. DC stunned many when it offered digital day and date release of Generation Lost, and now beats Marvel with this announcement.
While this certainly isn’t news brick and mortar stores want to hear right now, keep in mind the relaunching and renumbering is geared primarily to bring in new readers, and combining that with the digital releases should be something that is very attractive to those with the fancy-pants iPad. It’s unfortunate that DC is doing this at the end of August, as the company will have missed a perfect opportunity to bring readers in during the release of Green Lantern. August is also a very busy month for those with more disposable income as they are heading back to school, and are generally caught up in the shenanigans of a new school year. Here’s hoping that doesn’t hurt adoption rates by the one group who should be most keen on digital comics.