Ever since Disney bought up Marvel, fans have wondered if they would see the Hulk and Mickey Mouse walking down the street together at one of the theme parks. Kevin Feige, president of Marvel Studios, hopes it happens.
“The notion of walking into a theme park and going into Asgard or the X-Mansion—Disney does this better than anyone. That is why I’ve gone to Disney parks multiple times every year for my whole life. It’s that next step in fully immersive storytelling, whether it’s a dark ride, a stunt show, or a thrill ride. The options are endless when it comes to how Imagineers can turn our characters, our adventures, and our films into amazing experiences.”
The only problem that might be standing in the way of that dream is the current Universal Studios theme parks that still have Marvel attractions.
Way back when the Disney/Marvel deal was announced, Bob Iger, Disney’s Chief Executive said the company would honor other agreements in place.
Disney Chief Executive Bob Iger promised to honor existing agreements between rival theme parks and the comic book giant, but expects to “use Marvel where we can on Disney platforms and in Disney places.”
“Marvel characters have already proven to be strong in terms of theme park attraction and we believe there are a lot of opportunities around the world,” Iger told CNBC. “Not in every one of our parks, because there are some existing agreements that we obviously have to honor, but in a number of places for us to use the Marvel characters to basically help us grow our theme park business and better entertain people.”
And, why shouldn’t they honor those contracts, as long as the other parties follow the terms of agreement? That was echoed by Tom Schroder, Universal Studios Floria spokesman.
“Our agreement with Marvel stands for as long as we follow the terms of our existing contract and for as long as we want there to be a Marvel Super Hero Island.”
Of course, the last time I looked, there wasn’t a Marvel branch at Universal theme park, Hollywood, and current plans for Marvel attractions in Singapore and elsewhere have been put on hold. So, if you want to see Disney take on Marvel attractions, Anaheim may be your destination location sometime in the next decade. And at that time, don’t be surprised if CCI makes the move north.