Here’s a good example of a comic book company doing what they can to promote their brand. For years, the Cartoon Network has aired a number of DC-centric cartoons; Justice League, Teen Titans, Young Justice, Batman: The Brave and the Bold, Ben10 and so on. Now it looks like the two are going a step further by creating an infotainment program centered around DC/Warner Bros. products.
DC Nation: A multi-platform, branded block of original programming and exclusive content based on the DC Comics library of legendary character properties, DC Nation is developed in partnership with Cartoon Network, Warner Bros. and DC Entertainment. The all-new venture will harness the publishing, theatrical and television assets together for one powerful on-air block on Cartoon Network with exclusive online content.
It’s about time is all I can say. And with the push by Disney to include more boy-centric programming on Disney XD, expect a similar reaction from Marvel within the next year.
In addition, The Cartoon Network announced The Looney Tunes Show, a new Ben 10 series, Thundercats, Green Lantern: The Animated Series, How to Train Your Dragon, and an ongoing animated series based on the recent Lego Ninjago feature.
ThunderCats: The re-imagined animated series based on the beloved 80s classic tells the tale of a hero’s epic journey to fulfill his ultimate destiny. On Third Earth, the kingdom of Thundera is being threatened by the evil sorcerer Mumm-Ra and young heir to the throne Lion-O embarks on a great quest to take his rightful place as king. The unlikely champion, joined by his faithful comrades Tygra, Cheetara, Panthro, WilyKit, WilyKat and his loyal pet Snarf, must work together to save their world from darkness.
Green Lantern: The Animated Series: Based upon the DC Comics super hero, the series is an all-new CG animated action series from Warner Bros. As Earth’s Green Lantern, Hal Jordan is used to being in dangerous situations—but he’s never faced anything like this! Set at the farthest reaches of deep space, Hal must face down an invasion from the Red Lantern Corps. Hal is soon joined by an all-new group of heroes on a mission to protect Guardian Space —and the Green Lantern Corps itself!
How to Train Your Dragon: Based on the book by Cressida Cowell, DreamWorks Animation’s new series rolls fire-breathing action, epic adventure and laughs into a captivating and original story. Hiccup is a young Viking who defies tradition when he befriends one of his deadliest foes—a ferocious dragon he calls Toothless. Together, the unlikely heroes must fight against all odds to save both of their worlds.