My son has taken quite a liking to the Star Wars universe and loves putting on his Boba Fett and Storm Trooper helmets and running around the house blasting things… he’s three. I’ve been contemplating getting him a Darth Vader outfit, even though we haven’t broken it to him that Anikin and Vader are one in the same (I think we’ll do it on the same day we tell him Santa isn’t real).

I do know that if we did get him a Darth outfit, he’d be just like this kid in this awesome Volkswagen commercial that is schedule to air during the Super Bowl.

I haven’t seen any other commercials from the big game, but I’m casting my vote on this one as the Best of Show.

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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  1. Frank
    February 3, 2011 at 3:24 pm — Reply

    Excellent! My wife and I loved it!

  2. Alisha Mynx
    February 3, 2011 at 4:55 pm — Reply

    That is WAY too cute!!

    My goddaughter was similar, but instead of dressing as Darth Vader, she used to carry her toy lightsaber at all times “just in case” and would always try (and to this day occasionally will still try) to do the “Force” thing.

  3. Jeff
    February 3, 2011 at 8:15 pm — Reply

    A commercial so scrumtrulescent, I can scarcely move!

  4. J Michael T
    February 3, 2011 at 11:10 pm — Reply


  5. Allen Jones
    February 4, 2011 at 11:33 am — Reply

    The look on his face, even though he has the mask on, you can just see it in his face when he looks at his parents. Great commercial.

  6. Robot Rooster
    February 4, 2011 at 3:51 pm — Reply


  7. Everan
    February 4, 2011 at 4:37 pm — Reply

    I half expected it to be a demo of some magical anti-collision gadget. You know, the kid extends his hand, a sensor gets it and drives the car backwards. Oh well, maybe next year.

    • Steven Allen
      February 5, 2011 at 12:47 pm — Reply

      thats what I thought as well. Still a cute ad.

  8. Everan
    February 4, 2011 at 4:39 pm — Reply

    …then again, how would you get into your car if it had such a system?

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