DC Comics posted a message from Dan DiDio and Jim Lee about the pricing structure of DC Comics for 2011, and though it is a lot of hype, there does seem to be a lot of enthusiasm and sense of eagerness from the publishers as the first working week of the year kicks off.
There was a lot of excitement at panels, in the press, and on Twitter and Facebook when we first announced that DC Comics and Vertigo will be holding the line at $2.99 for standard format ongoing comic book titles. These changes were for you, the fans, and retailers shared your excitement. We were just getting started.
As we begin the New Year, the pricing changes are going into effect and the timing couldn’t be better. We have a number of exciting storylines beginning in January, February and March that we believe will connect with the readers who have already been following the titles–and will most definitely be of interest to fans who aren’t yet buying the titles each and every month. We’re talking about stories like the Prelude to FLASHPOINT in FLASH, the WAR OF THE GREEN LANTERNS, REIGN OF DOOMSDAY, and BATMAN BEYOND, to name just a few…
And this isn’t just about the DC Universe.
Critically acclaimed, fan favorite Vertigo titles all have major storylines starting this winter. AMERICAN VAMPIRE kicks off a truly epic WWII storyline. THE UNWRITTEN promises major reveals inside the belly of a whale. And, believe it or not, superheroes show up in FABLES, in ways that defy your expectations.
And don’t even get us started about the return of…
Ah, but that would be saying too much. We’ll be making announcements and previewing big stories over the course of the next two weeks on THE SOURCE and GRAPHIC CONTENT, and we can’t spoil it all here. But know this: we’re listening to you, the fans, about pricing and format. We want to hear about which titles you are loving—and which books you used to love, but have drifted away from. We want to know what characters you want to see more of in the New Year. Because we want you to be there with us, each and every week throughout the year, whether you buy monthly comic books, wait for the trades or download issues at the DC digital store.
In 2011, heroes will return. Creators will take chances. DC will hold the line.
Dan and Jim
While it’s great that DC Comics is “doing it for the reader”, I wonder if DC has finally realized they will not beat Marvel in the Market Share or Dollar Share ratings of the direct market, of if they are still hoping the pricing structure will draw more people to the less expensive titles, thus pushing them ahead in the publisher wars? Diane Nelson, President of DC Entertainment thinks the company can dominate.
If we were to make one New Year’s resolution for the company, it would be to make DC the leader in all media, while growing the reach of comics to more fans – existing and new. We are taking steps to achieve this goal through new digital distribution plans and, just as important, by keeping our current line of comics affordable by holding the $2.99 price!
While price is a big concern among readers right now, and a $2.99 price line is great, comic book fans are always going to be comic book fans. Spider-Man and Wolverine lovers will always buy the books featuring their favorite characters regardless of the price. Where this price structure helps DC, is that the savings DC Universe readers might just translate to another book or two being picked up that the reader wouldn’t have taken a chance on before.
And if anyone is wondering where DC is putting its eggs in 2011, take a look at who is leading the charge in the above image. While Batman may have 18 Bat related titles in March 2011, it wouldn’t surprise me if Green Lantern doesn’t get a few new titles in the coming year. And the return of… bit? I’ll let you start the speculation now.