Instead of standing in line while waiting for the midnight release of the World of Warcraft: Cataclysm, I went the digital download route. I don’t need manuals or DVDs sitting on the floor and taking up space. I know a lot of other players went that route as well, but there were also a fair number of people who went and bought a physical copy. How do we know this? Blizzard announced that it sold 3.3 million copies of WoW in the first 24 hours of release. This surpassed the 2.8 million sold in 24 hours for the WoW: Wrath of the Litch King in 2008.
“We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.”
There are still plenty of copies to sell before Blizzard satisfies all of its subscriber base. Blizzard says it has 12 million players worldwide.