Marvel has announced the polybagged issue of Fantastic Four #587, will not get any overprints, nor will it appear on newstands.
“The surprises in this issues—and what comes next—constitute one of the biggest events in Marvel history,” said David Gabriel, SVP Sales & Circulation. “When you see the plans that Tom Brevoort, Jonathan Hickman and Steve Epting come to fruition, you’ll know why we say this is the story everyone will be talking about. We urge retailers to look for a major incentive announcement in Diamond Daily and stock up not just for January, but for the coming months as the aftermath of this issue is revealed.”
While this may sound like an exciting announcement that will change the very nature of the Marvel Universe, DC Comics did something similar in 1992 with a polybagged issue of Superman #75 (The Death of Superman) that sold like wildfire the month before the holidays.
With a no overprint claim from Marvel, and the indications that this is the end of the Fantastic Four, it might just play out okay for the publisher. However, there are a large number of readers who are already disenchanted with the “world changing” event stories, as time and time again publishers have returned to the status quo within months. Superman returned from the dead, and within a year, the Fantastic Four will probably be back together…again.
The polybagged issue of the Fantastic Four arrives January 26, 2011. If you can’t get the sealed version, a spoiler filled cover variant will arrive in stores February 2, 2011.