The Hero Initiative and Mark Waid are teaming with Ralphs, Food4Less, Cala Foods, and Bell Markets in California, Nevada, Illinois, and Indiana to get money into hands of comic creators in need.  If you use your rewards card with the Community Contributions money goes to those in need.

Take the jump for all the information on how to be a hero.

1) Log onto your and sign into your rewards account. If you don’t have a account sign up, it’s free and it saves you cash!

2) After signing in, click on the following link:
or if that doesn’t work try the second link blow:

3) Fill out the information form including The Hero Initiative NPO# and corporate name:
NPO#: 80680
Corporate Name: A Commitment To Our Roots.

4) Start shopping!

If you’ve already signed up but it’s been more than a year, sign up again! Every Sept 1st “Community Contributions” are reset which means if you’re not sure your purchasing power is helping The Hero Initiative, now’s the time to find out!

So tell your family, friends, comic shop acquaintances, Mark Waid is looking for heroes! Sign up those rewards cards and shop at your local Ralphs, Food4Less, Cala Foods and/or Bell Markets to help The Hero Initiative and uphold a tradition of generosity towards comic creators in need of medical, financial, and moral support.

To find your local Ralphs use the Ralphs Store Locator

To find your local Food4Less use the Food4Less Store Locator

About The Hero Initiative
The Hero Initiative ( is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterdays’ creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work.

About BOOM! Studios
BOOM! Studios ( 2009 “Best Publisher” of the year, generates a wide-ranging catalog of multiple Eisner and Harvey Award-nominated comic books and graphic novels featuring some of the industry’s top talent, including Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, 20th Century Fox’s 28 DAYS LATER and DIE HARD, The Henson Company’s FARSCAPE, and the original Mark Waid series IRREDEEMABLE. This fall sees BOOM! teaming up with the legendary Stan Lee, creator of Marvel Comics’ characters Spider-Man, The Hulk, and The X-Men for a line of original superhero series, the legend’s first new superhero creations in nearly 20 years. BOOM!’s youth imprint, BOOM Kids!, is an undisputed industry leader publishing Disney/Pixar’s THE INCREDIBLES, CARS, and TOY STORY, as well as Disney’s THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY’S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.

via Boom! Studios

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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  1. brenton8090
    September 28, 2010 at 6:16 am — Reply

    What a rollercoaster. I love the Hero Initiative, and always buy sketches and things from them at cons, so I was excited to see this. Then I thought, well, it’ll never be here where I OH GOSH IT SAYS INDIANA. So I read closer. And though I live in Indiana, there’s no Ralph’s or Food4LEss close by. But they’re both owned by Kroger, and there’s tons of those! If only they’d extend it to their Kroger branches.

  2. September 28, 2010 at 11:21 am — Reply

    This sounds like a great idea. I just wish they did it in more markets nation wide, since I don’t live near any of those stores. Still I hope it’s a huge success for them. It’s good to see people in the industry giving back to their fellow peers.

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