Sad news for those who are excited for the Thor and Captain America films from Marvel. Hero Complex is reporting that both films are getting the 3D treatment for a “more immersive film experience”. What makes this so bad? It’s the fact that Thor and Captain America are getting the upconversion process from the 2D footage – something that has yet to materialize as a successful means of creating a 3D feature *cough*Last Airbender*cough*Clash of the Titans*cough*.
“We came to feel that in our case 3-D could be the very good friend of story and character for a different kind of experience,” [Director Kenneth] Branagh said, taking a break from post-production. The filmmaker said the terminology of the 3-D process initially made him cringe — at first, it was “math and physics and way over my head,” he said with a chuckle — but then he started to pulse with the unexpected artistic opportunities.”
This is just another in the long run of H’wood F-ups that will continue for at least another two years before the Sheep realize that 3D was a gimmick the last three times it arrived in theaters, and it will continue to be a gimmick that will never reach a level of success the Sheep hope it will.