Penny Arcade’s Child’s Play charity organization is one of the best examples of creators and fans giving to those in need. Wizards of the Coast and Penny Arcade have been rather tight these last couple of years, and with the launch of Magic 2011, Wizards of the Coast has pledged to donate up to $22,000 to the Child’s Play organization – but you’re going to need participate in order for the money to get into the hands of children and hostpitals.
To celebrate the launch of Magic 2011 Wizards of the Coast is hosting M11 Launch Parties around the globe and will determine a donation amount based on attendance at these parties. If 40,000 people attend, Wizards of the Coast will donate $11,000. For each additional 1,000 attendees Wizards of the Coast will donate $1,100 up to $22,000 (50,000 attendees).
By attending your local launch party, you can celebrate the release of an exciting new product AND help make a difference in the lives of children across the country. The event will last the entire weekend globally, starting at 12:00am July 16th in New Zealand and running through 11:59pm July 19th in Hawaii.
You can head to http://locator.wizards.com to find the location nearest you.