Playmates Toys announced it has selected Diamond Comic Distributors as the company that will distribute its products to the specialty market.

“With powerful entertainment brands iCarly and Shrek, “gotta have” pop icon Michael Jackson, the irresistible Rainbow Brite and urban vinyl-influenced gaming media brand Hero:108, we think the Diamond alliance is a perfect match to achieve our objective of strong placement at influential trend and entertainment venues,” said Lou Novak, President Playmates Toys.

When you go into your local comic shop, will you snag that Rainbow Brite off the shelf, or let it sit?  On the other hand, Playmates does distribute Teenage Mutant Ninja Turtles, Star Trek, and Terminator Salvation products, so expect a higher ratio of those toys on the shelf compared to iCarly.

via Diamond Comic Distributors


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

1 Comment

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.