What’s the new LEGO themed toy set to replace the Bionicle line?  It’s the Hero Factory…

It is with great pleasure that the LEGO Group welcomes you to the Hero Factory!
This is the place where real heroes are made. The heroes are designed, equipped  and built depending on specific missions that beam in from across the galaxy and  across time. The heroes are then sent out in their hero pods ready to defeat  evil and solve their mission. The missions are many and very different.

The line launches in August 2010.

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Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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