It was announced yesterday that Micha Hershman has joined the Dark Horse marketing department. In his thirteen-year tenure with Borders Group, Hershman developed an extensive professional experience with comics, graphic novels, science fiction, horror, and related merchandise. After handling the buyer duties for the chainâ€™s rapidly growing graphic-novel section, he became the category director for the companyâ€™s pop-culture section. Having engineered highly successful retail and online marketing campaigns for such recognizable brands as Star Wars, Lord of the Rings, and Twilight, and managed the childrenâ€™s and fiction marketing teams, Micha comes to Dark Horse armed with both the experience and the passion needed to grow the brandâ€™s presence in all markets.
â€œDark Horse is a world-class organization, unmatched in its dedication to comics, their creators, and their fans,â€ said Hershman. â€œI couldnâ€™t be more excited to join Mike Richardson and his team.â€
â€œWe are extremely happy to have Micha here at Dark Horse,â€ said President Mike Richardson. â€œThe experience, knowledge, and enthusiasm he brings to our marketing team will be a huge resource as we look to grow Dark Horse over the coming years.â€
Micha Hershman arrives in his new position at Dark Horse later this month.