Viacom has purchased the world wide rights to the Teenage Mutant Ninja Turtles franchise for a real steal at $60 million. Nickelodeon is now in the process of developing a new animated television series, and a feature film to be released through Paramount Pictures.
Its goal with TMNT is to reintroduce the franchise to existing and potential fans across various media platforms. The deal also gives Nick all merchandising rights, and the company will continue to work with the franchise’s longtime partner, Playmates Toys.
Both the feature film and animated series are scheduled to arrive in 2012.