The new president of DC Entertainment, Diane Nelson posted the following letter to the friends and staff of DC Comics to let them know what’s up, and to give a hint at the direction of the company.
Dear DC Colleagues and Friends,
As hopefully each of you now know, this morning Warner Bros. announced the formation of DC Entertainment, and Iâ€™ve been entrusted with the honor of heading up this exciting new venture, reporting to Jeff Robinov, President, Warner Bros. Pictures Group.
DC Entertainmentâ€™s mission is to deeply integrate the DC brand and characters into all of Warner Bros.â€™ creative production and distribution businesses, while maintaining the integrity of the properties and DCâ€™s longstanding commitment to and respect for writers, creators and artists. The founding of DC Entertainment is about Warner Bros. taking DC to the next level and giving DC an even greater degree of focus and prioritization in all the businesses in which we operateâ€”films, television, home entertainment, digital, consumer products and videogames.
You are all an integral part of the success DC has achieved to date and your expertise and support will be essential moving forward â€“ as we raise this brand and collection of characters to even greater heights. Together we can make the next 75 years even more successful and productive than DCâ€™s illustrious 75-year history.
Jeff and I will be in the DC offices next week and will say hello personally at that time. Until then, thank you in advance for your support and continued contributions to DC Comics and the new DC Entertainment.
I like the bit about deeply integrating the DC brand into all of the Warner Bros.’ creative production and distribution businesses.Â Could mean we’ll see a lot more DCE stuff in our faces in the months and years to come.Â Too bad they closed all those Warner Bros. stores a few years ago.