The new president of DC Entertainment, Diane Nelson posted the following letter to the friends and staff of DC Comics to let them know what’s up, and to give a hint at the direction of the company.

Dear DC Colleagues and Friends,

As hopefully each of you now know, this morning Warner Bros. announced the formation of DC Entertainment, and I’ve been entrusted with the honor of heading up this exciting new venture, reporting to Jeff Robinov, President, Warner Bros. Pictures Group.

DC Entertainment’s mission is to deeply integrate the DC brand and characters into all of Warner Bros.’ creative production and distribution businesses, while maintaining the integrity of the properties and DC’s longstanding commitment to and respect for writers, creators and artists. The founding of DC Entertainment is about Warner Bros. taking DC to the next level and giving DC an even greater degree of focus and prioritization in all the businesses in which we operate—films, television, home entertainment, digital, consumer products and videogames.

You are all an integral part of the success DC has achieved to date and your expertise and support will be essential moving forward – as we raise this brand and collection of characters to even greater heights. Together we can make the next 75 years even more successful and productive than DC’s illustrious 75-year history.

Jeff and I will be in the DC offices next week and will say hello personally at that time. Until then, thank you in advance for your support and continued contributions to DC Comics and the new DC Entertainment.

Best regards,


I like the bit about deeply integrating the DC brand into all of the Warner Bros.’ creative production and distribution businesses.  Could mean we’ll see a lot more DCE stuff in our faces in the months and years to come.  Too bad they closed all those Warner Bros. stores a few years ago.

via The Source

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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  1. Crash
    September 9, 2009 at 8:22 pm — Reply

    Wow sounds like a play by a parent company to counter on what Marvel and Disney are doing. Hopefully on the next crossover we can not only see Batman vs. Captain America but we can also see the fight we’ve all be waiting for. Bugs Bunny vs. Mickey Mouse. Would probably be their first time teaming up since Roger Rabbit come to think of it.

  2. ~wyntermute~
    September 10, 2009 at 4:44 pm — Reply

    The way it was written made me think that we’re going to see a substantial decrease in “WB properties” and an effort made to turn DC characters INTO “WB Properties”. Like, when you think Warner-Brothers, you will think of the Looney Tunes AND the Justice League…. But I’m no expert in corp-speak, and given to occasional fits of paranoia besides. :D

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