For the last two months I’ve been trying to nail Boom! Studios’ Chip Mosher down to get Shannon Wheeler back on the Major Spoilers Podcast to record the next installment of Comic Book Marketing 101. Chip was a little cryptic in his replies, and asked a time or two if I was going to be at the San Diego Comic Con this year, and now I know why. Check out this panel scheduled for Thursday, July 23rd:
12:30-1:30 Indie Comics Marketing 101- Too Much Coffee Man’s Shannon Wheeler has gone from minicomics to self-publishing to Dark Horse and now to The New Yorker. Heidi MacDonald runs the taste-making comic industry must-read blog The Beat for Publisher’s Weekly. Marketing director Chip Mosher is part of the team that has helped rocket BOOM! into the Top 10. All of them know a thing or two about marketing indie comics, and they join forces on this wide-ranging panel where they reveal their secrets! Moderated by former manager of development and content at MySpace and architect of MySpace Comic Books, Sam Humphries. Room 4
Yup, Mosher confirmed that this panel developed thanks to the podcast. If you want to get a hint of what everyone will discuss at the panel, be sure to listen to the episode. if you are an indie comic creator, and want to figure out ways you can promote yourself more, then you REALLY need to go to this panel.
And yes, we are still working on other creators and guests for the next installment of that particular topic – now if only Scott Kurtz will return my e-mails.