Here’s some good news on the promoting comics and your company front – DC Comics has announced that the Superman Wednesday Comics story will be serialized in USA Today.
Starting Wednesday July 8, when the first issue of WEDNESDAY COMICS hits stands, USA TODAY will be syndicating writer John Arcudi and artist Lee Bermejoâ€™s SUPERMAN strip every week over the course of the 12-week series. The first strip will appear in print on July 8, and subsequent strips will appear each Wednesday on USATODAY.COM, day-and-date with the respective issue. Additionally, each online preview will be promoted weekly in USA TODAYâ€™s print edition.
The news from DC really makes me feel better about an industry that is trying to capture new readers.Â The only way this stunt will fail is if DC doesn’t publish the Comic Shop Locator phone number at the bottom of each installment.