Former Disney CEO Michael Eisner, and current owner of Topps, picked up the rights to to adapt the bubblegum comic strip Bazooka Joe into a feature film.  Writing the movie will be Mark Hammer, not to be confused with Mike Hammer, who apparently graduated from college this past week.

“Bazooka Joe” has been a comic strip used as an advertising device for the gum since the 1950s. Joe, who wears an eye patch for reasons never explained, has child-friendly misadventures, sometime joined by a host of friends with the names Pesty, Mort (always with a turtleneck sweater pulled up over his mouth), Toughie, Hungry Herman, love interest Jane and a dog named Walkie Talkie.

No word on release date, but expect this to a very different comic book movie.

via THR

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

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5 Comments

  1. hermit
    May 22, 2009 at 11:02 am — Reply

    this is getting ridiculous. i understand the idea of optioning everything ever written, but they must stop this at some point.

  2. Ricco
    May 22, 2009 at 11:08 am — Reply

    Really!? How long before “Nerf: the movie” or “Coca Cola: this time it’s personal”?

  3. gaumer
    May 22, 2009 at 12:06 pm — Reply

    Big League Chew: The Motion Picture

  4. hermit
    May 22, 2009 at 1:00 pm — Reply

    Bubble Gum: the bubble that swalloed new york.

  5. May 23, 2009 at 12:07 am — Reply

    Betamax: The Reckoning

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