Sometimes sequels do work
This week Boom! Studios launched two all ages titles, announced a new imprint, and a newsstand distribution deal.Â Incredibles: Family Matters #1 sold out on the first day, and for good reason – it has four things going for it; Disney, Pixar, a great family of characters, and Mark Waid.
In this day and age when many publishers are targeting the primary demographic of 35-40 year olds, and shunning fresh blood, itâ€™s nice to see a company like Boom! Studios go after a popular property like Disney Pixarâ€™s The Incredibles and use it as a vehicle to push comics to the younger set.Â And the company is doing it at a perfect time as the movie has been out a couple of years, meaning those youngsters that have found memories of the film, are now at the prime age to want to spend their allowance on a comic book that is readily accessible at the local grocery store checkout line.Â Of course thereâ€™s the added bonus for the older crowd who want to read more adventures of the first family of Metroville as those readers are scooping the issue up as well.
The ending of the Incredibles movie revealed the Parr family were indeed kicking the superheroing up a notch by become an official team, but viewers were left wondering what would happen next.Â The answer comes in the first issue, as readers discover all is not well with the heroes as they encounter FUTUR10N – a robot from the future, naturally.Â While Bob tries to lead the team, he discovers everyone wants to do their own thing.Â While the team is successful, Mr. Incredible is not too keen on the change in the family dynamic.Â Not only because he feels it is undermining his role as the leader, but also because he discovers he is losing his powers.Â Talk about being emasculated!
As the title of the series implies, the family unit, and their ability to deal with the crisis is going to make this a special read.Â Itâ€™s no secret that I think Mark Waid is a great writer, and he proves it by whipping up a story that has appeal for the older set, but is written in a way that young readers will grasp the meaning behind the story and the subplots.Â Here Waid doesnâ€™t populate the page with long meandering dialogue; he gets to the point that fits with the dialogue of the film, and pays homage to the simple and fitting words from the Silver Age.
Complimenting Waidâ€™s words is the art by Marcio Takara.Â Itâ€™s not 3D, which would suck in a comic book, yet captures the spirit and feel of the movie.Â Takaraâ€™s choice in page layout also works for the all ages crowd, as he keeps the panel size large, and doesnâ€™t crowd the frame with extreme close-ups, fancy splash pages that serve no real purpose other than to look flashy, yet flows very well.Â Probably the most shocking piece of art in the issue is the Mike Mignola variant cover.Â Not that Mikeâ€™s work is bad, in fact it is quite the opposite as it is weird to see Mr. Incredible standing there looking like heâ€™s about to rumble with Hellboy.
Finding a superhero comic book for a young reader can be difficult, especially if one is trying to shield their child from extreme violence or situations that could lead to a lot of questions the parent really doesnâ€™t want to deal with.Â That isnâ€™t the problem with the Incredibles; the story is clean and fun, doesnâ€™t require an in-depth knowledge the characters and their background, and doesnâ€™t feature someone dying and coming back to life by issues end.Â Iâ€™ve seen some really bad attempts at delivering up an all ages comic, but fortunately, The Incredibles does it right.Â Well liked characters, good art, and a story that doesnâ€™t pander to the youngâ€™uns earns The Incredibles: Family Matters #1 4.5 ouf of 5 Stars.Â How could the issue achieve a perfect 5 Stars?Â Feature a cameo appearance by John Ratzenberger.