I knew Zack Snyder’s Watchmen movie would have a drop in box office over the weekend, but I didn’t expect the feature film to drop a whopping 67% from its debut a week ago.Â Watchmen was only able to bring in $18.1 million over the weekend, while Disney’s Race to Which Mountain, debuted with $25 million.
“This drop falls within the norm for big and highly anticipated movies,” Warners exec VP of domestic distribution Jeff Goldstein said.
Pointing to several examples, Goldstein noted that “The Incredible Hulk” fell 60% in its second weekend after opening to $55.4 million. That film cumed $134.8 million domestically. “Sex and the City” fell 63% in its second frame on its way to cuming north of $150 million domestically.
While this may be the norm for Warner Bros. a 67% drop means there are a lot of people aren’t seeing the movie.Â Could this be due to the subject matter getting an R rating, a plot mainstream audience won’t/can’t understand, the graphic violence, or does this mark a significant decline in interterest in comic book movies?Â If it is, that could really be bad for the movie industry, as there are a plethora of comic book adaptations currently grinding their way through the Hollywood machine.