Domo, the NHK mascot, is getting the blind box treatment as part of Toy2R Qee program.  The announcement was made by Dark Horse at the 2009 Toy Fair in New York City.

Packaging is “blind box,” in which individual figures are packed in small boxes; the only way to know which particular figure is inside a particular box is to purchase and open the box. In the Domo blind box assortment, figures are sold in counter displays of 15, and each display box of 15 figures is further packed into a master carton of four cases.

In addition, each individual figure contains a component of a special “Build-A-Domo” transparent figure. By assembling six of these components, a new variant figure is created by the consumer. Each counter display contains enough pieces for two of these; each master carton yields ten of this special item when all the pieces are assembled.

The Build-A-Domo transparent figure is probably the most interesting of the lot — I wonder how you’ll know you have it sitting on your shelf?


via Dark Horse

The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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