Major Spoilers had a few minutes to talk with Matt Hawkins, President and Chief Operating Officer of Top Cow Productions, about the announcement the company was releasing the Darkness: Accursed Volume 1 trade paperback for $4.99.

Major Spoilers: How do you respond to those who say, “I’ve wasted my money when I could have waited for the trade?”

Matt Hawkins:
I say, “No you didn’t.”  You got to read it a lot earlier than everyone else did.  You got something that has some [lasting] value.   For me, when I get a trade, I often find I’m a year behind…”

Matt had a lot more to say about this incentive program, in our interview.  If you want to check out the entire conversation Major Spoilers had with Matt Hawkins, be sure to listen to episode #45 of the Major Spoilers Podcast, hitting the Internets near you, next week.

I know, I’m such a tease, aren’t I?


  1. hermit
    October 17, 2008 at 4:17 pm — Reply

    how many times did i pay 20$ for a trade, only to find it at 10$ a few months later at the same store. these things happen. if you always wait, you won’t read anything, ever.

  2. Josh P.
    October 17, 2008 at 8:10 pm — Reply

    Really, there’s nothing wrong with selling the first trade in a series at a cheap price, Vertigo does something very simliar (Volume ones are always $9.99 for vertigo trades in the last four or so years). That’s how you hook someone into trying something they may not have been inclined to.

    I know I’ve picked up plenty of trades at conventions for $5 that were only on the edge of my radar and am happy I picked them up.

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The Author

Stephen Schleicher

Stephen Schleicher

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment.

You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...