News spilled around the Interwebs on Friday when it was rumored Dan DiDio may have been given his walking paper from the company.Â Turns out it was actually DC Comics’ senior vice president of business development John Nee that left the company.
In a time when sales are slumping (how could Final Crisis #1 not outsell Secret Invasion #2), fans are upset in the direction the company is going with its heroes (certain Batman and Crisis titles come to mind), and some general fanboy hate towards the company, it’s no wonder people are calling for Dan DiDio’s head.
Nikke Finke from Deadline Hollywood Daily attempts to put it all together.
The problem isn’t justÂ that, under DiDio’s leadership,Â fanboys are disappointed withÂ theÂ directions ofÂ Batman, Superman, Wonder Woman and other characters. (How dopey of DiDio to come out with a new series Decisions this SeptemberÂ where the superheroes take political stands timed to the election.)Â Little wonder that fanboys are selling “Dan DiDio Must Die” t-shirts. But alsoÂ average sales of the DCU line are down more than 20% from a year ago,Â andÂ DiDio has lostÂ a big chunk ofÂ existing readers in a year while deliberately failing to reach out toÂ new ones.
Interesting… Dirk Deppy has a better break down of the situation over at his site.Â While I generally agree with most of the arguments people are making across the entire universe, I feel the fault is more in a select group of writer who is forcing his (or her) agenda down the throats of his (or her) editors who don’t have the backbone to stand up to that writer for fear of loosing the company’s golden boy (or girl).Â Then there is that whole advertising thing I mentioned a few months ago that seems to be a slam dunk solution for the company.
What are your thoughts on the whole DC situation, should DiDio stay or go?Â Will all this be swept under the table when The Dark Knight hits theaters and there is a resurgence of interest in the Batman titles?
Regardless, I’m a direhard DC fan, and if you have seen my latest pull list, it looks like it is me that is keeping the company afloat with my huge DC pull list featuring nearly everything DC has to offer.