If the Fraggles can do it, why not the Smurfs?Â Word out of H’wood today has Sony Pictures Animation and Columbia Pictures working on a 3D-CGI Smurf movie. Jordan Kerner is producing the project and working closely with Peyo’s daughter on the project.
“Smurfs” marks SPA’s first hybrid film — a subgenre that proved popular given the success of 20th Century Fox‘s “Alvin and the Chipmunks” — and is the first project to go into development since Hannah Minghella was named prexy of production for the division in April. SPE digital production prexy Bob Osher said the studio plans to rely on SPA for the film’s character animation, and Imageworks — which was recently taken off the sale block — for its visual effects.
No word on release date, but the announcement came as the Licensing Show kicked off in New York City on Monday.
I don’t know about you, but I grew up on the fringe of the Smurf animation juggernaut and know how much kids between 1981 – 1990 loved those little blue guys (and gal).Â While I think a more traditional cel animation might work better, Sony did wonders with Shrek, and if they use that same style again, 3D Smurfs could be a hit.