Boom Studios and EA Mythic have teamed up to give readers of Warhammer: Condemned by Fire #1 a one in five chance to get in on the beta test. Each copy of the first issue will contain a scratch card, and with really good odds, I’m guessing there are going to be a lot of satisfied readers and gamers out there Of course even with those odds, there’s no guarantee that you’ll get in on the beta if you buy five copies of the issue.
“As a crossover promotion, this is an excellent chance to expose WARHAMMER ONLINE fans to the ongoing narrative of the comic book,” said Chip Mosher, Director of Marketing and Sales for BOOM!. “It also positions Direct Market retailers with a hot, interesting product to generate new traffic for their stores with a comic that can snag new readers who might come for the promotion and stay for the story.”
I gotta agree with Chip here. Thinking outside the box and figuring out ways of cross promoting these different target markets can lead to some very good things down the road.
More on the series and cover images after the jump.
WARHAMMER: CONDEMNED BY FIRE is a five issue mini-series that directly follows BOOM!’s successful WARHAMMER: FORGE OF WAR mini-series, both of which are set in the Warhammer Fantasy world. Reuniting the WARHAMMER: FORGE OF WAR team of fan-favorite writers Dan Abnett and Ian Edginton with phenomenal art by Rahsan Ekadal, WARHAMMER: CONDEMNED BY FIRE concentrates on the exploits of Witch Hunter Magnus Gault. This tireless foe of Chaos roams the Empire seeking to stop the spread of dark magic and witchery of all kinds.