We live in a different movie world than we did a few years ago, when a 51% drop in box office revenues would have spelled death for a film (Jurassic Park II anyone…). Today, with movie studios eager to nab as much as they can opening weekend, the drop is probably expected, especially as the summer box office heats up with a major motion picture hitting theaters each weekend.
Regardless, Iron Man took the top spot once again bringing in an estimated $50.5 million for its second weekend, racking up up an estimated $177.1 million in domestic box office sales. Even though this drop sounds dire, Nielsen EDI estimates ticket sales are up 16% from this time last year.
But year to date, 2008 trails the same portion of last year by 2% with $2.87 billion in industry grosses. The young summer boxoffice is off 4% from the same stretch of the previous swimsuit season, as even the strong “Iron Man” grosses have failed to measure up against the first two weekends of the biggest film from summer 2007, “Spider-Man 3.”
Sounds to me like the only thing that can save the movie industry is YOU. Stop those illegal downloads and start buying those $15 tickets, overpriced popcorn and drinks, so you can sit in a noisy theater listening to the jack-ass behind you gabbing away during the best parts of the movie, while Stinky McFat crowds you out of your seat while smacking his lips loudly with every bite of that Kit Kat bar. Yes, those cell phones ringing non-stop only add to the ambiance, and the crying child – who should never have been allowed in the theater in the first place – makes you long for those days when everyone knew how to behave themselves when attending the movies.