Image Comics Shadowline has announced it will debut the entire issue of Aletheia on MySpace Comic Books weeks before the issue arrives in stores.
“With the ever increasing amount of new titles on the stands, we really wanted to do something new and different to help ALETHEIA stand out,” said Shadowline President Jim Valentino. “Teaming up with MySpace in this manner gave the series a spotlight it may not have had otherwise had and we don’t doubt it will result in many more readers heading into stores for the book.”
This is not a new movie, Boom! Studios did something similar not too long ago, and the issue ended up selling out at the distributor level. Having these preview issues available online to give readers a taste of the real deal is a great gateway to purchasing the title and quite possibly others when the reader ventures into their LCS.