WizKids has announced it has sold out its entire Crisis inventory in the U.S. and Canada. Because of the scarcity, WizKids will be importing a limited number of booster packs from Europe, but after those are gone, the worldwide supply of the game figures will be gone.
â€œWe are pleased and surprised with the outstanding results of the sale of Crisis,â€ said Joe Hauck, WizKidsÂ® executive vice president. â€œDiamond and Alliance sold in two weeks what historically would have sold over the course of four months. The tie-ins between this HeroClix set and the rich DC Comics storylines created a product that really resonates with our total customer base.â€
The company claims the success of the sell out is due in part to its “Buy by the Brick” campaign.