dc.jpgDC Comics has announced Steve Rotterdam has joined the company’s staff as the Senior Vice President, Sales and Marketing. Rotterdam will be in charge of the direct sales and book trade sales for DC He will also supervise the marketing and publicity efforts of DC Comics’ publishing, as well as oversee the company’s advertising sales.

At Eastwest Marketing Group, Rotterdam was instrumental in the agency’s evolution from design shop to full service marketing firm, an ongoing initiative that has let to greater recognition of the agency within and outside of the promotional marketing community, exemplified by the winning of five Entertainment Marketing Awards and a PRO Award in the span of three years. Having worked on behalf of CPG brands including Kraft’s Post Cereals and Reckitt Benckiser’s Electrasol, his most recent focus at Eastwest was in the entertainment space, developing integrated marketing opportunities and brand partnerships for various divisions of Warner Bros. Entertainment, Universal Studios, Paramount Home Entertainment, Genius Products and Discovery Kids.

Congrats to Rotterdam, here’s hoping he’ll start sending us DC sneak peeks to include on the site, and set us up with some great writers and artists to interview.

via DC Comics


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...

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