Apparently it is the Audi R8. Audi and Marvel have teamed up to give Tony Stark a ride in the new film, that will help lessen the burden of Marvel financing all the promotion itself.

As part of its involvement, Audi will likely pony up tens of millions of dollars to help promote the movie worldwide upon its release, set for May 2008. Details of the marketing plans are still being worked out. Recruiting heavyweight promotional partners like Audi for “Iron Man” is particularly crucial for Marvel given that the pic is the first the company is self-financing, with Par only distribbing.

One of the interesting things about the $108,000 car is it has been designed with the movie promotion in mind; the engine housing glows at night similar to Tony’s chestplate, and the car’s headlights resemble the eye slits of Iron Man’s helmet. Audi actually went to great lengths to get the attention of Marvel to get its car(s) in the film, similar to the deal GMC Dodge had with the Fantasticar from this summer’s Fantastic Four: Rise of the Silver Surfer, and GMC had with the Transformers.

You would think with his fortune he’d be kickin’ it in the back of a stretch limo surrounded by hotties, while his man servant drives him around… ah, the life of a millionaire playboy.

via Variety


About Author

Stephen Schleicher began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen has freelanced for Sci-Fi Channel's Technology Blog, and Gizmodo. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. You can follow him on Twitter @MajorSpoilers and tell him your darkest secrets...


  1. Dodge had the deal with the Fantasticar from this summer’s Fantastic Four: Rise of the Silver Surfer.

    GM was involved with Transformers.

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