Gamemaker Ubisoft has announced it has acquired the rights to turn the NBC series Heroes into a video game.
The long-in-the-works deal gives Ubisoft the rights to build a third-person superhero action game that brings the series characters, locations and story lines to next-generation game consoles and the PC. The untitled game could be in stores as soon as late 2008.
This will be an ensemble game instead of following the adventures of one character. More information is sure to come out during the Heroes Panel at the San Diego Comic-Con.
“From Day 1 we’ve all been thinking about the game,” said “Heroes” co-executive producer Jesse Alexander, who first hinted about the game during an online podcast in May. “All along we’ve been writing some of our stories in ways they can tie into the eventual video game.”
While this sounds cool, Heroes and NBC are really pushing the boundary of Heroes overload. Already we have a spin-off series coming during the 2008 off-season, web sites, mobile gaming, and more. If Kring and company are not careful with their storytelling and franchise, audiences and fans could quickly tire of the in-your-face marketing.